This is a homemade pasta sauce named after the endearing term for “grandmother” in Italian. That’s her lovely photo on the label. The client wanted a traditional look to convey the years of making and eating this sauce with her family. I was tasked with creating the “Eat Ah Nonna” logotype as well as the label. Warm tones and a strong, solid black background command attention on the shelf. It gives off a feeling of comfort and dominance with a hint of femininity.