Gloria Jean’s Coffees

2015 Holiday Campaign

These are elements from the Gloria Jean’s Coffees 2015 Holiday campaign. We were tasked with making Gift Cards, Cocoa Tin Labels, Coffee Sampler Gift Boxes, Whole Bean Bag Labels and P.O.P. such as Menu Boards and Posters to display in the stores. I was involved in the initial meeting with the team and the photographer to discuss the lifestyle shots for the beverages and I came up with the vector elements to accompany them as well as the design for all of the elements with no photographs. The packaging was featured on a morning show in the midwest called You and Me. If you jump to 4:20 on the video, you can hear the host say “look at the packaging on that, you actually did a really nice job. That looks like something I’d love to get as a gift.”